GTA Advertising
- Starting Point
- Masively succesful GTA series
- Already establised fancommunity
- Many request for reviewing
- Some controverly over Hot Coffee, making sure doesnt happen again,
- Challanges
- No lase hook - such as 80s Miami or 90s California
- No cultural short cuts
- Set in present day, so no retro look
- Ensuring that the hype matches the final product
- Maintain interest up to release
- Strategy
- Guerilla and viral marketing
- Drip feed information to the specialist and mainstream press
- Co-operative marketing with Microsoft
- TV, press and bill board advertisements
- Liaise with the fansites and fan communities
- Build-up to a Hollywood blockbuster style launch day
- Simultanious release on PS3 and Xbox 360.
- Microsoft exclusive Downloadable Content (DLC)
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