RockStar Games Present:
Grand Theft Auto Highroller Club

• GTA: Highroller Club would be released in april 2012. First on PS3 and then Xbox 360.
• Although release wouulod be announced two years earlier
• Gorrilla marketing starting april 2010.  With hidden advertisements around New York and London.
• First drop feed site and trailer January 2011
• Four trailers releases upto March 2012, one month  before the game release.
• TV commercials starting two weeks before the release.
• Special review contracts with Sony PS3 for an early review of the game.
• First game release would be an add-on to the original game, then released separately as a fll game.
• A contract with Play.com to release the game a day eaarly for customers who have pre-ordered the game, two months earlier.